Marketing and enablement for earlier-stage B2B SaaS companies

The Clarity Step

The "clarity step" is when a company invests in a formal process to discuss, decide, document and communicate:

What is our brand's story and positioning?
Who will find our products most useful?
What is the messaging, positioning and value proposition for our products?
Which people are involved in deciding whether to buy our products? What are their problems?
How should we communicate the value of our solutions to different people on the buying committee?

Successful startups invest in the clarity step early and intentionally.

Clarity Step Solutions

The Clarity

We host short, focused workshops with relevant stakeholders to align, share learnings, and develop optimal messaging, positioning, value props, brand, story and personas. We deliver the results as a detailed document for internal use.

The Internal Communication

Nobody reads detailed documents, so we deliver sales-friendly trainings and easy-to-use enablement tools to communicate the results of the clarity step work to your team.

The External Communication

We create sales decks and market-facing materials, including website content, case studies, whitepapers, one-sheets and emails. We give teams clear language and collateral to share with the market.

"The Leadership Team Already Has That Clarity."

The CEO and founders usually do, and the first couple of sales hires may have figured it out by watching the CEO close early deals.

But as seed stage, Series A and Series B companies scale, they often fail to effectively communicate these fundamentals both to their own teams and to the market.

This gap leads to:

frustrated and underperforming sales and CS teams
slower and inconsistent sales cycles
disconnected marketing
customer dissatisfaction and churn
overall business inefficiencies that are eventually going to become serious problems

By the time most businesses realize they have to take the clarity step, it's already cost them a lot, and it's expensive and complicated to address the full scale of the problem.

Beyond the Clarity Step

We also partner with B2B SaaS leadership teams on:

High-level marketing strategy, channels, ideas and priorities.
Planning how (and when) to make the right marketing hires at the right levels.
How (and when) to measure marketing impact, and how to think about marketing spend in the short and long term.
C-suite communications and internal messaging.
Selecting the right agencies and consultants for any work where we're not the best fit. (We can manage them for you if you'd like.)

Got something else in mind? Let's talk.

About Sasha

Clarity Step's founder and principal has over 15 years experience leading marketing and product marketing teams at B2B SaaS companies from seed stage through IPO. She especially loves working with earlier-stage companies. Prior to her career in software marketing, Sasha was a software engineer. She has a BS in computer science from Arizona State and an MBA from the UCLA Anderson School of Management. Learn more on LinkedIn.

Get in Touch with Clarity Step

Feel free to drop us a note at hello@claritystep.com.

We're happy to schedule time to learn more about your business, share further information about Clarity Step, and decide together if we're a good fit.

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